The AI receptionist built for one ecosystem — Canadian clinics on Jane App™

1. A call at 3:47pm

   Missed while everyone is with patients. Most callers never leave a voicemail, and never call back.

2. An enquiry an hour later

   No fast reply, so they book with whoever answered first. The clinic never learns it happened.

3. A patient four months on

   Never checked in on, and quietly stops coming. Nobody had time to notice.

What that adds up to: lost appointments, inconsistent rebooking, and revenue left on the table. The system that closes it has to work quietly in the background, and never get tired, distracted, or busy.

• What we decided not to build

  • A general-purpose CRM
  • An agency you can hire just to run ads
  • A scripted chatbot
  • Software you configure yourself
  • Anything that touches clinical records or gives clinical advice

• What we built instead

  • An AI receptionist for Canadian Jane App™ clinics. Her name is Emma.
  • Nine assistants behind her, each owning one moment in the patient journey
  • A knowledge base built for your clinic, by us, before you go live
  • A dashboard that reports on booked, showed, and what they spent

• 

  Chris Eder

  Co-founder

  Chris Eder is co-founder of Rebookly.

  He started in digital marketing in 2017, studying lead generation and media buying while selling for an agency, then went out on his own running Facebook ads for small service businesses. The ads worked. What happened next often didn't.

  He kept watching the same thing: a business would pay real money for a lead, the call would come in, nobody would pick up, and the callback either happened late or didn't happen at all. By the time anyone followed up, the customer had booked somewhere else. The clients rarely knew it was happening — a missed call leaves no trace, and neither does the appointment it would have become.

  By 2020 he'd stopped thinking of it as a marketing problem. It was an operations problem: the follow-up work that decides whether a lead becomes a booking is exactly the work a busy team has no time to do. So he moved into building systems that did it automatically, and by 2021 into software full-time — without ever really leaving the ads side. He still works closely with agencies he trusts, and refers clinics to them rather than selling them advertising himself.

  Rebookly is that work, aimed at one industry. It's built for Canadian health and wellness clinics running on Jane App, where the pattern is the same one he'd been watching for years — the enquiry nobody answered, the patient who meant to rebook and never did — and where the fix is making the follow-up happen on its own rather than asking the front desk to try harder.

• 

  Allisyn Coulson

  Co-founder

  Allisyn is co-founder of Rebookly.

  She has spent nearly twenty years in the wellness industry and has held most of the jobs in it. She's a kinesiologist by training, specialising in health promotion — she worked out early that what she loved was helping practitioners be better practitioners rather than being one herself. Since then she has managed clinics and spas, directed multi-location groups, and owned her own. One of them ran to 21 treatment rooms and 75 staff.

  Alongside Rebookly she coaches wellness business owners through Ava Wellness, working with practitioners from new graduates to established six-figure practices. Most of what she teaches comes down to one idea: everyone in this industry knows they need new patients, and almost nobody works on keeping the ones they have.

  That's where Rebookly came from. She had spent years watching the same thing fail — pull the report of who hasn't been back, hand it to the front desk, ask them to call. The report was tedious, the calls felt awkward to whoever had to make them, and it quietly stopped happening every time. She'd tell you she complained about it to Chris until he built it.

  She writes here about the operational side: what a front desk actually does all day, why practitioners don't chase their own patients, how to prepare for busy season before it arrives, and what to stop doing yourself.

• What one ecosystem lets us do

  • Ground every conversation in your real Jane App™ setup and booking rules
  • Answer with your services, prices, durations, and practitioners
  • Time re-engagement to real Jane visit history, not a generic drip schedule
  • Standardise behaviour already tested across real Jane clinics
  • Report on what a clinic owner actually cares about

• Compliance as a design constraint

  • CASL-aware messaging logic with immediate opt-out enforcement
  • PIPEDA-aligned data handling
  • No access to clinical notes, chart data, or diagnoses
  • Your clinic obtains patient consent; Rebookly enforces it from there
  • No clinical advice — ever

1. Step 1

   Clinic discovery

   We learn your services, your booking flow, and where your bookings are actually leaking.

2. Step 2

   We build your knowledge base

   Your services, prices, durations, and practitioners — so Emma answers like someone who works there. This is the part specific to your clinic.

3. Step 3

   Workflows and escalation

   Follow-up wired to your real Jane visit data, with clear rules for when a human should step in.

4. Step 4

   You approve, then we launch

   Nothing sends until you have seen it and signed off. Recurring billing starts only once the build is approved and live.

• Massage Therapy
• Physiotherapy
• Naturopathic
• Chiropractic
• Acupuncture
• Multidisciplinary
• Med Spas & Aesthetics
• IV Drip & Injectables
• Laser & Skin
• Mental Health & Counselling

Not the list your clinic is on? If you run on Jane App™ and book appointments, Emma works the same way — get in touch and we’ll tell you honestly whether it fits.

• See every conversation in real time
• Step into any thread, any time
• Pause or override instantly
• Escalation the moment something is out of scope
• Full conversation history per patient

Meet all nine AI assistants · What an AI receptionist does for a Jane App clinic