AI assistant for Jane App™ clinics
The social messaging assistant
The social messaging assistant answers Facebook Messenger and Instagram DMs in real time — including the ones that arrive from paid ads. Emma replies in seconds on the channel the message came in on, answers what a treatment costs and who provides it, then books the appointment, often moving to SMS to finish the conversation.
- Instagram & Messenger
- Answers ad DMs too
- One unified inbox
The conversation
The message that would have waited until Monday
Instagram and Facebook messages arrive at the hours nobody is at a desk. Emma answers in the same thread, in your clinic’s name, and hands over anything that needs a practitioner.
- Instagram DMAnswered outside clinic hours
- Passed to the physioThe clinical question goes to a person
Emma · Stonebridge Physiotherapy, Calgary
Instagram DM · outside clinic hours
- Hi! Do you treat plantar fasciitis, and how much is an initial assessment?
- EmmaHi — Emma here at Stonebridge Physiotherapy. Yes, that’s on the list of what we treat. An initial assessment is $120 for 45 minutes.
- I’ve had it about six months and it’s getting worse. Should I be doing anything before I come in?
- EmmaThat one’s really for the physio rather than me — I’ll find out and come back to you. When you’re ready, I can book your assessment right here.
How it works
How it works
People who DM a clinic expect the speed of a text message, not the speed of an inbox someone checks twice a day.
Step 1
A DM lands
An Instagram or Facebook message arrives — organic, or generated by an ad you are already paying for.
Step 2
Emma replies in seconds
In the same conversational register the platform expects, answering the actual question rather than asking them to call the clinic instead.
Step 3
It becomes a booking
She books the appointment in the conversation, often transitioning to SMS to complete it, so nothing depends on them returning to the app.
In the journey
Where it fits in the patient journey
Social DMs are usually the most impulsive enquiry you get, and the most perishable.
- Someone who found you through Instagram and messaged instead of visiting your site
- DMs generated by Meta ads, where the click is already paid for
- Enquiries arriving late at night, when social use peaks and clinics are closed
- Existing patients who message the clinic’s social account because it is easiest
One of nine
Emma is the AI receptionist. This is one of the nine assistants behind her.
Each assistant covers one moment in the patient journey. Three answer everyone who contacts you; six reach out first.
See all nine AI assistantsThe other assistants
What else Emma has behind her
Assistants work together rather than in isolation — a recovered call often becomes a first visit, and a first visit becomes aftercare.
- Paid Lead Follow-Up
Instant SMS the moment a form is submitted, then strategic drip follow-up until they engage.
- Website Live Chat
Engages website visitors instantly and keeps the conversation going.
- Missed-Call Text-Back
Instantly texts back missed calls so the caller can continue by SMS and book — no call is ever truly lost.
- First-Visit
Welcomes and guides new patients toward their first appointment.
- Aftercare
Follows up after visits to support recovery and encourage return visits.
- Re-Engagement
Brings lapsed patients back with personalised two-way SMS, driven by Jane visit history.
- Birthday
Sends warm birthday messages that drive rebooking.
- Google Review
Invites patients to leave a Google review once they’ve attended a set number of visits — the clinic sets the threshold.
Questions
Social Messaging, answered
Which social channels does Emma answer?
Facebook Messenger and Instagram DMs, in real time, including messages generated by paid ads on either platform. She answers on the channel the enquiry arrived on rather than pushing the person somewhere else, and everything lands in the same unified inbox as your other conversations.
Does she handle DMs from ads differently?
The urgency is higher because you have already paid for the click, but the behaviour is the same: an immediate, useful reply, and she books the appointment when they’re ready. Clinics running Meta campaigns often pair this with the paid lead follow-up assistant.
Can Emma see what times are actually free?
Yes — she reads your availability from Jane at the moment she needs it, and books the appointment in the conversation: the right treatment, a practitioner who provides it, at your location. She is not working from a copy. Nothing is cached and there is no second calendar, so there is nothing to fall out of step — she is reading the same Jane your front desk is, and the appointment goes into Jane itself. Jane enforces its own rules at the moment of booking, exactly as it always has. If nothing on offer suits the patient, she takes a callback request rather than guessing.
Can our team take over a social conversation?
Yes, at any point. Every conversation is visible in one inbox and your staff can step in and continue it themselves. Emma escalates anything requiring clinical judgment, policy interpretation, or a decision outside her configured boundaries.
By clinic type
Tuned to your discipline
This assistant runs the same way for every discipline — what changes is the knowledge base behind it.
- Massage Therapy
- Physiotherapy
- Naturopathic
- Chiropractic
- Acupuncture
- Multidisciplinary
- Med Spas & Aesthetics
- IV Drip & Injectables
- Laser & Skin
- Mental Health & Counselling
This runs the same way for any Jane App™ clinic, whatever you practise. See the AI receptionist by clinic type · How the Jane App integration works
See it answer an Instagram enquiry
Book a short demo and we’ll show you a DM turning into a booked appointment without anyone opening the app.
A demo is a live call with a founder — not a sales rep.
- Live in 5–10 business days
- Jane stays exactly as it is